About Linda Rolf Associates

About me

Before Linda Rolf Associates, I spent 20 years with Specsavers, the world’s largest privately owned optical and audiology group. There I ran international PR and communication as we expanded from the Netherlands to the Nordics, Spain, Australia and New Zealand. Then I took on the role of the group’s first director of internal communication and employee engagement. Finally I Ied professional PR and communication, transforming Specsavers’ reputation for clinical excellence and as a place to work.

My career began in the NHS as Southampton health authority’s first PR manager. I then led a regional PR team in London before working as a PR consultant for clients including the NHS Breast and Cervical Screening Programmes and several health authorities and hospitals. 

I’m a founding Chartered PR Practitioner with the Chartered Institute of Public Relations.

As for so many of us, Covid in 2020 led to a re-evaluation of what’s important and I chose to set up as a consultant again and with more time for community work and for family and friends. 

And the Associates?

Well, firstly I’m delighted to be working with Orchard  PR, the leading PR and communications consultancy in Guernsey, Jersey and the Isle of Man.

And over the past 30 years I’ve been lucky enough to work with brilliant people in the UK and internationally. My little black book of trusted associates includes:

In PR and marketing 

Brand strategists, digital and social media experts, media and public speaking trainers, designers, photographers and videographers, event organisers. 

In related fields

Specialists in organisation culture, leadership development, market research, business continuity, retail and customer service, corporate governance, procurement, programme management and business analysis.

I had the pleasure of working alongside Linda for five years. She is consistently able to suggest improvements (such is her gift for strategic thinking), challenge the status quo and adapt her style to suit the task in hand. Campaigns were meticulously and holistically planned with every angle covered to achieve the objective; no surprise then that they were always well executed.

Paul Morris, Director of Professional Advancement, Specsavers

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